March 16 marks Camp Fire’s celebration of Absolutely Incredible Kids (AIKD) ---the only trademarked day of its kind in the United States! While it is a solely branded Camp Fire campaign, the idea of lifting kids up in authentic and caring ways should reach across this country to all kids—not just “Camp Fire kids”.
AIKD is like Valentine’s Day or Mother’s Day, Father’s Day, Veteran’s Day and so on. As with those other annual “remembrance days” it gives us all a good reason to press the pause button in our busy lives to say to kids: “You’re important. You’re special to me and here’s some of the reasons why”.
At a time when all kinds of kids from all walks of life are being bombarded with conflicting and sometimes negative messages via 24/7 news cycles and social media---when too many kids feel marginalized or left out, for whatever the reasons—can there be a better opportunity than Absolutely Incredible Kid Day to lift them up? To reinforce their sparks? To encourage them to see their own worth and value?
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